Marketing Analytics
Understand the effectiveness of your marketing efforts and optimize your spends in real-time
Real-time tracking
Track conversion rates of your campaigns across the entire marketing funnel in real-time
Report across channels
Disaggregate your marketing performance across all offline and online sources and mediums
Analyse Spends
Measure effectiveness of your campaigns across qualification and conversion metrics, to improve marketing RoI
Benchmark
Compare how your marketing efforts are improving across seasons, channels, and in line with industry standards
Simplified and flexible reporting
Customize role-based marketing reports and dashboards for various stakeholders
Recruitment Performance
Take timely action to maximize the conversion rates of your prospects
Course-correction
Set recruitment goals for your teams across various channels, and take action based on real-time performance
Improve conversion rates
Analyse how prospects are engaging with your agents and digital assets across various stages of the recruitment pipeline, and optimize your efforts
Benchmark
Compare how your recruitment efforts are improving across seasons, and in line with your forecasts
Limit drop-offs
Get insights into where, when, and why prospects within your recruitment funnel might be dropping off to take timely action
Automated Reporting
Get automated reporting on various recruitment-related analytics as per your needs
Forecasting and planning
Plan your recruitment season well in advance, predict how your outcomes are likely to evolve, and identify new opportunities
Budgeting and Planning
Connect your historical sales and marketing performance across channels to budget and plan resources for maximum impact
Plan Ahead
Get an overview of how likely you are to meet your targets based on your current performance, and planned resource investments
Institutional goals
Compare incoming prospects with your ideal student profile, targets for test-scores and diversity goals to meet your institutional aims
Identify Opportunities
Integrate demographic and cohort-level analytics of your students from kOS Core to identify opportunities for targeting different student segments
Works with
apps you love and use
Our open ecosystem allows you to connect with the services you love and use the most.