Shape your student recruitment strategy with data-driven insights

Marketing Analytics

Understand the effectiveness of your marketing efforts and optimize your spends in real-time

Real-time tracking

Track conversion rates of your campaigns across the entire marketing funnel in real-time

Report across channels

Disaggregate your marketing performance across all offline and online sources and mediums

Analyse Spends

Measure effectiveness of your campaigns across qualification and conversion metrics, to improve marketing RoI

Benchmark

Compare how your marketing efforts are improving across seasons, channels, and in line with industry standards

Simplified and flexible reporting

Customize role-based marketing reports and dashboards for various stakeholders

Recruitment Performance

Take timely action to maximize the conversion rates of your prospects

Course-correction

Set recruitment goals for your teams across various channels, and take action based on real-time performance

Improve conversion rates

Analyse how prospects are engaging with your agents and digital assets across various stages of the recruitment pipeline, and optimize your efforts

Benchmark

Compare how your recruitment efforts are improving across seasons, and in line with your forecasts

Limit drop-offs

Get insights into where, when, and why prospects within your recruitment funnel might be dropping off to take timely action

Automated Reporting

Get automated reporting on various recruitment-related analytics as per your needs

Forecasting and planning

Plan your recruitment season well in advance, predict how your outcomes are likely to evolve, and identify new opportunities

Budgeting and Planning

Connect your historical sales and marketing performance across channels to budget and plan resources for maximum impact

Plan Ahead

Get an overview of how likely you are to meet your targets based on your current performance, and planned resource investments

Institutional goals

Compare incoming prospects with your ideal student profile, targets for test-scores and diversity goals to meet your institutional aims

Identify Opportunities

Integrate demographic and cohort-level analytics of your students from kOS Core to identify opportunities for targeting different student segments

Works with
apps you love and use

Our open ecosystem allows you to connect with the services you love and use the most.